How to Create An Internet Marketing Strategy
Online and brick-and-mortar businesses require Internet marketing
strategies. A comprehensive Internet marketing strategy can launch or
increase sales substantially for a business. Internet marketing requires
a knowledge of social media, search engine optimization (SEO), blogs,
email lists, affiliate marketing and more. If you do not already
recognize these terms, you may want to learn more about Internet
marketing. If you are ready to launch a business or a product, then you
should research, create and track a marketing strategy online as well as
in print. Read the steps to find out how to create an Internet
marketing strategy.
Steps

1.
Develop your brand name and image before communicating with your market.
In today's marketing world, a brand name and image is as important as
the strategy itself. Your brand makes you recognizable amongst
competitors, so pick a name, trademark, website, letterhead and business
plan before launching a strategy.

2.
Study your competitors. Study them from their website
through their sales process, including their marketing strategies.
Identify the past and ongoing marketing strategies of your largest
competitors, so you know what works in your given market.
Study your competitors. Study them from their website
through their sales process, including their marketing strategies.
Identify the past and ongoing marketing strategies of your largest
competitors, so you know what works in your given market.

3.
Study your market. Decide if you are part of a niche
market. If so, you will want to center your strategy on that
demographic, instead of all Internet consumers.
- Choose your ideal consumer. Decide who your demographic is, in order
to target it with your strategy. Focus the majority of your online
marketing budget on your ideal demographic.

4.
Mimic the successful marketing strategies of your competitors.
Your market research should tell you how many followers your
competitors have on Facebook, how many people they send their email list
to and how many people comment on their blog entries. This means that
the demographic responds well, and these campaigns should be the first
on your list for your strategy.

5.
Create a multi-faceted Internet marketing strategy.
In order to increase your brand recognition you should launch several
marketing campaigns at once. The following are marketing strategies that
you should look at starting within a few weeks of each other:
- Create social media accounts and assign someone to launch
interesting material every day. In order to attract followers, social
media accounts and blogs must be consistently updated.
- Create or pay someone to write SEO articles. Articles that mention
popular keywords related to your product, but also offer tips or advice
are a great way to introduce people to your product. They also help your
website to show up on the first pages of an Internet search. Do not
scrimp on the money you spend for SEO articles, Google has created a way
to list top quality articles first.
- Collect or buy email lists. People who have stores have most likely
collected emails throughout the years, which can be used for email
blasts. If you do not have any emails, you can buy them from marketing
companies or neighboring markets. Send an initial blast and monthly
blasts updating your customers on new products.
- Create videos of people using your product, how-tos or people
vouching for your product. You can launch these videos via your website,
You Tube, Vimeo, Facebook or other places in order to draw interest to
your website.
- Buy ads on sites that cater to your market. Communicate your brand
image, videos or other product info on banner ads. If you don't have the
skills to craft a well-designed ad, hire a graphic designer to create a
good ad.

6.
Set up tracking capabilities for all of your campaigns.
The easiest way to do this is to set up a Google Analytics account
through your main Google account. Create a campaign for each facet of
your strategy so that you can look back later and see which ones had the
best return on investment (ROI).
- Consider buying print ads that cater to your market that also launch
at the same time as our Internet marketing campaign. Track this ad by
buying a similar domain name that redirects to your site. Let a Google
Analytics campaign track the success of the print ad, in comparison to
your Internet marketing, through this other domain.
7. Launch your campaign in the same few days and weeks.
Be consistent, if your method requires communication with customers.
Follow through with all of your orders as quickly as possible, in order
to create good reviews on your website and other marketplaces.

8.
Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products. Some campaigns are ongoing and you can try to slowly or virally increase your following.
Source :
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